Development of content strategy
Master plan of communication with users
Content strategy is your action plan for a certain period of time. It reflects the main tools, publications’ type, subject and message, which will produce the necessary influence on users and lead them to the desired action.
What development of content strategy gives you
Advantages of content strategy development at JetBrain
We involve marketers in development of content strategy for each publication to be not only useful and interesting but also be able to sell. We plan a filling of your site and social networks as well as policy for conducting e-mail marketing and publications on third-party resources.
Сomponents of effective content strategy development
01
Analysis of your brand
We study your offers, what are your differences with competitors and your unique tricks, what is the goal of your brand.
02
Research of target audience
Who are these people you appeal to? What are their interests, what language do they speak, how they behave in the Internet?
03
Selection of direction vector
Content strategy builds the path to your goal and provides recommendations on platforms for posting, frequency and topic of posts, the type of publications (text, video, images), their style, etc.
04
Analysis of existing content
We will study those materials that are already posted on your site or your pages in social networks for their compliance with the chosen strategy and advise how to improve them.
What affects the cost of content strategy development
