Roundup
Roundup is an agriculture product brand belonging to Monsanto international company which sells herbicides – anti-weed agents. The site is devoted solely to the narrow product range of this brand.
Key moments
1
Automatic change of design elements
Visual materials on the site change according to the season and show the current state of fields
2
Information about the weather
Not only the current weather is shown but it is also analyzed and recommendations about the use of Roundup products are displayed
3
Originality check
On the main page we developed a convenient service for checking the originality of the purchased product by entering a protection code from the packaging
4
Marketing support
A closed part of the site with online knowledge base for distributors, marketing tools and online report forms.
TASK
To create a site for a herbicide product which would introduce the Roundup products to farmers, boost sales and help fight with fakes.
The pecularities in the work on the project
- Our cooperation with Monsanto has been carried out for a few years now: we provide constant maintenance of the site, update information and scale the functionality
- At the time of the site launch (2013) many elements were innovative and we were among the first to implement them, for example, the integration with the weather service
- A lot of time was spent on information update and infographic design
KEY MOMENTS
- Visual materials on the site change automatically depending on the season.
- Information panel on the main page shows the weather in the selected region and recommendations about the use of Roundup products on that day.
- Originality check mechanism was launched
- On the Contact page an interactive map was made where on selecting a region the information about the regional representative is shown.
- Information materials for distributors are kept in the closed part of the site and help effective cooperation and boost sales: presentations, reports, marketing materials etc.
- The capability of automatic creation of a presentation for salesmen after filling in individual parameters was implemented.
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